Key issues of authorship, branding, and genre are integral aspects of the production of franchise films, and are essential themes that I discuss in this study. Records was established, partly to produce and release albums related to contracted talent, such as 1950s teen idol Tab Hunter. Finally, many of these franchise films succeeded at the box office despite harsh reviews by critics. Indeed, Broccoli was quite clear that nudity did not have a place in the film franchise: As the decade ended, the new possibilities ushered in by the VCR and cable led to new production and marketing strategies.
In both sections, the Batman franchise provides a gauge for understanding how the changes in corporate structure that have occurred in the industry since 1989 have impacted the franchise film. By following the developments with the Batman franchise, Time Warner, and the film industry since 1989, this dissertation examines the conglomerate era and the place of the franchise film within it.
Depending upon what you name as the first and last films of the American Renaissance, the movement lasted barely a decade, but left an indelible mark on the debate over art and commercialism in film. The news of this promotion was ushered in through the Website of Entertainment Weekly, a publication of subsidiary Time.
The Star Wars Trilogy…………………………………………….. Since there has been no extensive published work on the contemporary history of Warner Bros.
Indeed, with the development of new technologies, the decrease in federal regulation of the industry, and the success of the franchise film, the studios were finally able to build media conglomerates that could take full advantage of these multimedia opportunities.
Sales at the four stores during the holiday season were so robust that the company pushed ahead to create seventeen more retail stores within the next year.
The Batman Films…………………………………………………. Originally, the film was to be released before the television show aired, in order to build interest in the property.
Although he was speaking on behalf of a company making licensed products, his opinion was commonly held by retailers as well. But the climax never gels between these lighter aspects which were suggested by Peters, and the darker aspects favored by Burton. Likewise, an early draft of his screenplay had the Joker send Vicki a bouquet of severed ears rather than dead flowers, as done in the final film.
Here, Wyatt is specifically addressing the time period of the late 1970s through the early 1990s. With Nolan attached to Batman Begins, the marketing materials and the critical discourse surrounding the film referenced his independent film background, and stressed its importance in his tackling of the franchise film.
Another problem the production faced were rumors about its budget. To succeed in this battle for survival, the new widescreen, color, and stereo film technology had to be put into stark, unmediated contrast with its technically impoverished rival 109. Ultimately, Bennett and Woollacott argue that the production strategy of the [Bond] films is based on pulling in some very different audiences.
His perspective of setting Batman in the real world separated his film from the highly stylized Burton and Schumacher versions seen previously. A Man of Many Genres…………………………………….. The Fortune 500 companies dealt primarily with manufacturing industries, such as car manufacturers like General Motors and chemical producers like Du Pont.
Superman cookie jars were sold at Bloomingdales, and tennis shoes with the Superman image sold solidly. Late in 1989, Sony continued its expansion as a media conglomerate when it announced the purchase of a film studio, Columbia Pictures Entertainment, Inc. The sequel to the film, The Lost World: